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Traditional applications of Variable Data Printing (VDP) have focused on small-format, high speed production. Examples are all around us. They can be as simple as a mail merge letter with personalized names or more complex like a catalog with merchandise tailored to your buying history and customer profile.
Although once considered cutting edge, for the most part the novelty of these applications has worn off and VDP has become a standard element of the publishing industry. Where does the future lie? What is the next frontier of customization with variable data?
Consider the applications and benefits for customized, large format printing:
- Vary messaging, images, and background colors on signage for various locations
- Create numbered prints for limited edition or fine art applications
- Print various image prints with logo or text overlays on each print
- Produce custom POP displays for each retail partner
- Dye Sublimation or Direct print to textiles sports jerseys and tee shirts
- Personalized dye-sublimatable promotional items
- Full color, contour cut address labels
- Serialized product labels
Some companies have already been producing customized products along these lines, but not easily. Users needed to resort to elaborate workflow workarounds or time and computer capacity consuming manual processes. The Variable Data Printing Option for Wasatch SoftRIP® is the first inkjet RIP solution that makes it fast and easy.
The Variable Data Printing Option for Wasatch SoftRIP speeds the production of customized sportswear, labels, promotional materials, and anything at all that requires changing text or graphical elements over standardized base graphics.
With Wasatch Variable Data Printing option, users can create customized print jobs such as posters, advertisements, and full-color labels. Wasatch VDP is the perfect complement to a dye sublimation workflow, giving users the tools to create batches of promotional items, and customized apparel such as team jerseys.
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